Individual Life Insurance

Peace of Mind for you and your Loved Ones.

Gordon Insurance provides life insurance to individuals in Redwood City, San Francisco, San Jose, Woodside, Atherton, San Carlos, and surrounding areas.

Many individuals consider life insurance to be the cornerstone of a sound financial plan. And while no one likes to think about passing on, Life Insurance can relieve you of the financial worry your loved ones may face in the event of your passing. 

Your beneficiaries will be able to use your Life Insurance policy to help pay for anything from expensive funeral costs and estate taxes to making up for lost income or funding your child’s education. It can even be used to continue payments on your mortgage to help ensure that the family home stays in the family.

At Gordon Insurance, we know that choosing a Life Insurance plan is a big decision with many important factors to consider. Our knowledgeable team of insurance professionals is committed to walking you through the process and providing you with the best insurance solution to give you and your family the peace of mind you deserve. 

Types of Individual Life Insurance

Gordon Insurance offers several different coverage options for your consideration: term life, whole life, universal life, and variable life insurance.

Term Life – This is typically the simplest and least expensive insurance option. Term life insurance provides coverage at a fixed rate for a specified period of time. It’s a benefit policy that’s used primarily to cover financial responsibilities of the insured, with the benefit to be paid only if the insured were to die during the specified term. Most term life policies can be converted to a more permanent insurance solution such as whole life, variable life, or universal life insurance.   

There are two types of term life insurance: 

  • Annual Renewable Term is purchased for a period of one year, with the death benefit to be paid only if the insured were to die during that one-year term, along with the option to renew after the term period.
  • Level Term Life guarantees a fixed premium for a given period of time, usually in terms of 10, 15, 20, or 30 years. Your premium is based on your age and coverage options, with longer terms being more expensive.
  • Whole Life – As the most common type of permanent insurance, a whole life policy guarantees a death benefit for the lifetime of the insured as well as a cash value account for savings. Your premium remains constant throughout the duration of policy while payments over and above your premium are credited to your savings, which earn a fixed rate of interest. 
  • Universal Life – Universal life policies are designed to be more flexible than other permanent Life Insurance. You are still guaranteed a death benefit for the duration of the policy as well as savings that accumulate cash value, but the flexibility of a Universal Life plan allows you to change certain aspects of your plan to accommodate life changes.

    Depending on your options, you have the flexibility to change the overall value of the death benefit as well as the time and amount in which you pay your premium. This gives you the option to focus on building your policy’s cash value, or pay a lower premium and focus on guaranteed protection. It’s important to note that changes to your universal life policy can affect its guarantees and limits.
  • Variable Universal Life - With a variable universal life (VUL) Insurance policy, you get the same flexible benefits of Universal Life while being able to take advantage of potential economic growth in the stock market. Instead of creating a cash value for savings, the value of your VUL policy is invested in professionally managed funds that reflect the performance of the stock market. This also means that as the policy owner, you assume the risk and responsibility of monitoring your own investments.

Gordon Insurance is here for you

There are many things to take into account when purchasing life insurance, and changes in your life situation can reflect changes in your insurance requirements. That’s why it’s important to carefully consider the different policy options and ensure that you have the right solution to meet your long-term life insurance needs. 

An insurance specialist with Gordon Insurance will review your current life insurance situation and help you design a policy to plan for the future. 

At the end of the day, one of the biggest investments you can make is an investment in yourself. 

 

Gordon Insurance

20 El Camino Real

Redwood City, CA 94062

Main office: 650-654-5555
Toll free: 877-877-7755
Fax: 650-654-5550

Office Hours:

Mon: 8:00 AM - 5:00 PM
Tues: 8:00 AM - 5:00 PM
Wed: 8:00 AM - 5:00 PM
Thurs: 8:00 AM - 5:00 PM
Fri: 8:00 AM - 5:00 PM
Sat: Closed
Sun: Closed

Our Providers

Testimonials

For over 20 years Dave Gordon and Associates have taken care of all my insurance needs. This includes insurance coverage on multiple types of commercial and residential properties some of which had complex insurance requirements. They have NEVER failed me. The staff is fantastic, assuming the role of liaison between banks, investors, and me to always provide required documents and the proper policy types at the best price without delay or hesitation. I can always count on Dave Gordon and Associates to resolve any issues and/or return my call or email within less than 24 hours! Dave Gordon and Associates is a testimonial to the professional, courteous, efficient, and knowledgeable service that should always be provided to clients . I have no reservations referring Dave Gordon as your "go to" Broker for all your insurance needs.
Marv Remmich, Realtor & Property Manger, Property Owner, Developer
I started with Dave Gordon in 1985, and have never looked back. He and his staff have been on the ball, always getting back to me in a day. I have my retail store in San Francisco and an apartment house with him. Every month I get a flyer in the mail, telling me about the great service and low price offered by others, and when I have followed up, the price was always higher and the answers slow to get. When I wanted to raise the coverage for "code upgrade" on the apartment house, to $250K he switched me to another carrier that included $500K in coverage at a cost of $120. a year more. That is looking out for the Client. His outfit is the best.
Ed Regan Business and Property Owner
I have 4 properties, an auto and a $5 Million umbrella insurance policy that I had been doing business with another insurance co. When it came time to renew these policies, for the first time I decided to compare the coverages and the premium rates being charged by a very large & well-known nation wide insurance company. I was absolutely flabbergasted when I made my comparison sheet with Gordon Insurance Co. & the other 4 insurance company quotes. Gordon was lower than all 4 companies and I also was very impressed by the way the owner David & his staff treated me during this process. They are very attentive, detailed, courteous & say what they mean, & mean what they say & get the job done. I am going on 3 years in doing business with Gordon Ins. Co. & do not plan on switching companies, since I have been so satisfied with their service across the board in each department. I strongly recommend Gordon Insurance to you & give them my 5 STAR RATING! Suggestion: Gather 3-5 insurance quotes from different companies. Then call Gordon Ins. Co. and they will give you their quotes. In comparing these quotes, you will be amazed at how reasonable Gordon's rates are! They use top grade insurance companies - not unknown, fly-by-night companies that do not stand behind their insured customers! Like me, you also will be very satisfied with Gordon's rates & service for years to come! Try them - You will like them also!!
Peter Kelsch Investment Property Owner San Francisco
I first met Dave Gordon about 20 years ago (!) when I had a retail printing shop near his insurance office. He needed printing for his business and I needed insurance for my business, my home and my cars. I have been doing business with Dave and his company ever since, and I have never had any reason to even consider switching my insurance business to anyone else. Dave and his staff are knowledgeable about their business (and they do a great job of staying informed about their industry, which is constantly changing) and they are always super responsive to any of my inquiries and needs. Dave's company is one that I can always count on. Try them and I don't think you will be disappointed. Gordon Insurance delivers!
Carl Gosline TigerType Print & Design
Over the years, I have found David Gordon to be a professional who knows his business thoroughly and has been able to provide competitive insurance products for my commercial properties as well as my home and cars. In addition, Travelers Insurance came through to exceed my expectations of how an insurance company responds to claims after a substantial water damage claim at my home last year. I wouldn't hesitate to recommend Gordon Insurance to my friends and family.
F. William Mainzer Business and property owner
As HOA President for Bay Ridge Condominiums, I can confirm that we have been a satisfied client of Gordon Associates Insurance Services since 10/12/2002. I have had the pleasure of working with most of the staff and have found them to be dependable, hard-working and dedicated to providing me with the service and products that suit our association's needs. I'm happy to recommend Gordon Insurance for your insurance needs and would be open to providing further information if requested.
Kent R. Clark, president, Bay Ridge Condominiums, HOA
In addition, Travelers Insurance came through to exceed my expectations of how an insurance company responds to claims after a substantial water damage claim at my home last year. I wouldn't hesitate to recommend Gordon Insurance to my friends and family.”
F. William Mainzer, Business and property owner
I first met Dave Gordon about 20 years ago (!) when I had a retail printing shop near his insurance office. He needed printing for his business and I needed insurance for my business, my home and my cars. I have been doing business with Dave and his company ever since, and I have never had any reason to even consider switching my insurance business to anyone else. Dave and his staff are knowledgeable about their business (and they do a great job of staying informed about their industry, which is constantly changing) and they are always super responsive to any of my inquiries and needs. Dave's company is one that I can always count on. Try them and I don't think you will be disappointed. Gordon Insurance delivers!
Carl Gosline, TigerType Print & Design
I just want to say I have heard very good things about and your ethics in business. I was probably in the worst phase of my life when dealing with my insurance items with you and didn't care about much at the time. I feel better now and just want to thank you and appreciate your support. I have known you for a long time as a friend and I do not like business transactions in the first place. Hearing what I hear from various people is so nice and I feel you need to know that you are very well respected out there.
Julie G
I started with Dave Gordon in 1985, and have never looked back. He and his staff have been on the ball, always getting back to me in a day. I have my retail store in San Francisco and an apartment house with him. Every month I get a flyer in the mail, telling me about the great service and low price offered by others, and when I have followed up, the price was always higher and the answers slow to get. When I wanted to raise the coverage for "code upgrade" on the apartment house, to $250K he switched me to another carrier that included $500K in coverage at a cost of $120. a year more. That is looking out for the Client. His outfit is the best.
Ed Regan, Business and Property Owner