Liquor Liability Insurance

Liquor laws vary widely by state, but one universal truth across the country is that all locations selling intoxicating beverages are at risk if the people they serve decide to make poor choices. Liquor liability policies are very specific about what they cover, and our agents can help make sure your policy fully protects your business.

The most important aspect of liquor liability insurance to keep in mind is that it is not included with most business policies. You've invested a lot in running your establishment, and one thing you don't need is a regulatory fine for something you thought had been taken care of. Our agents will make sure that doesn’t happen by creating a policy that meets local regulations and provides enough coverage for the types of incidents you face. These include:

  • Injuries or damages caused by intoxicated patrons
  • Lawsuits brought by customers who misinterpreted an employee's actions (especially being escorted out of the establishment)
  • Litigation costs, including hiring a lawyer and defending against claims brought against your business

Liquor Liability for Weddings and Events

Licensed establishments aren't the only places where liquor might be served. People also tend to drink alcohol at weddings and other major events—sometimes as part of the ceremony, other times as a way of relaxing and having fun afterwards. Whatever your reason for serving alcohol, liquor liability insurance can help keep costs from spiraling out of control if someone gets drunk enough to cause a scene.

Gordon Insurance agents are familiar with which local venues require you to have this coverage if you'll be hosting a wedding where alcohol will be served, and our representatives will work with you to ensure that the policy you have meets any other requirements the location has.

Limitations of Liquor Liability Insurance

Most policies apply only to incidents that you were involved with as a part of doing business or hosting an event. They may not cover off-site incidents, non-business activities (such as giving free drinks to friends after closing down your business for the night), and similar incidents. Exclusions may vary by policy, so be sure to read which ones apply to you and consider asking for a policy modification if you expect any of the exclusions to occur on a regular basis.

Your policy may also have an annual cap on how much it will pay out. If your business is particularly risky (for example, bottles are broken on a particularly frequent basis), you may wish to increase your policy limit. Call now for more information—our agents can help you determine the amount of liquor liability insurance that's most appropriate for your business.

 

1. O'Connor, Cozen. "Comparison of State Liquor Liability Laws." Cozen.com. August 2007. Accessed April 21, 2016. https://www.cozen.com/admin/files/publications/Dram_Shop.pdf.

2. Larino, Jennifer. "Bars Often Roll Dice on Liquor Liability Coverage." Insurance Journal News. April 01, 2013. Accessed April 28, 2016. http://www.insurancejournal.com/news/southcentral/2013/04/01/286632.htm.

3. "Host Liquor Liability." Insurance Glossary. Accessed April 28, 2016. https://www.irmi.com/online/insurance-glossary/terms/h/host-liquor-liability.aspx.

Gordon Insurance

20 El Camino Real

Redwood City, CA 94062

Main office: 650-654-5555
Toll free: 877-877-7755
Fax: 650-654-5550

Office Hours:

Mon: 8:00 AM - 5:00 PM
Tues: 8:00 AM - 5:00 PM
Wed: 8:00 AM - 5:00 PM
Thurs: 8:00 AM - 5:00 PM
Fri: 8:00 AM - 5:00 PM
Sat: Closed
Sun: Closed

Our Providers

Testimonials

For over 20 years Dave Gordon and Associates have taken care of all my insurance needs. This includes insurance coverage on multiple types of commercial and residential properties some of which had complex insurance requirements. They have NEVER failed me. The staff is fantastic, assuming the role of liaison between banks, investors, and me to always provide required documents and the proper policy types at the best price without delay or hesitation. I can always count on Dave Gordon and Associates to resolve any issues and/or return my call or email within less than 24 hours! Dave Gordon and Associates is a testimonial to the professional, courteous, efficient, and knowledgeable service that should always be provided to clients . I have no reservations referring Dave Gordon as your "go to" Broker for all your insurance needs.
Marv Remmich, Realtor & Property Manger, Property Owner, Developer
I started with Dave Gordon in 1985, and have never looked back. He and his staff have been on the ball, always getting back to me in a day. I have my retail store in San Francisco and an apartment house with him. Every month I get a flyer in the mail, telling me about the great service and low price offered by others, and when I have followed up, the price was always higher and the answers slow to get. When I wanted to raise the coverage for "code upgrade" on the apartment house, to $250K he switched me to another carrier that included $500K in coverage at a cost of $120. a year more. That is looking out for the Client. His outfit is the best.
Ed Regan Business and Property Owner
I have 4 properties, an auto and a $5 Million umbrella insurance policy that I had been doing business with another insurance co. When it came time to renew these policies, for the first time I decided to compare the coverages and the premium rates being charged by a very large & well-known nation wide insurance company. I was absolutely flabbergasted when I made my comparison sheet with Gordon Insurance Co. & the other 4 insurance company quotes. Gordon was lower than all 4 companies and I also was very impressed by the way the owner David & his staff treated me during this process. They are very attentive, detailed, courteous & say what they mean, & mean what they say & get the job done. I am going on 3 years in doing business with Gordon Ins. Co. & do not plan on switching companies, since I have been so satisfied with their service across the board in each department. I strongly recommend Gordon Insurance to you & give them my 5 STAR RATING! Suggestion: Gather 3-5 insurance quotes from different companies. Then call Gordon Ins. Co. and they will give you their quotes. In comparing these quotes, you will be amazed at how reasonable Gordon's rates are! They use top grade insurance companies - not unknown, fly-by-night companies that do not stand behind their insured customers! Like me, you also will be very satisfied with Gordon's rates & service for years to come! Try them - You will like them also!!
Peter Kelsch Investment Property Owner San Francisco
I first met Dave Gordon about 20 years ago (!) when I had a retail printing shop near his insurance office. He needed printing for his business and I needed insurance for my business, my home and my cars. I have been doing business with Dave and his company ever since, and I have never had any reason to even consider switching my insurance business to anyone else. Dave and his staff are knowledgeable about their business (and they do a great job of staying informed about their industry, which is constantly changing) and they are always super responsive to any of my inquiries and needs. Dave's company is one that I can always count on. Try them and I don't think you will be disappointed. Gordon Insurance delivers!
Carl Gosline TigerType Print & Design
Over the years, I have found David Gordon to be a professional who knows his business thoroughly and has been able to provide competitive insurance products for my commercial properties as well as my home and cars. In addition, Travelers Insurance came through to exceed my expectations of how an insurance company responds to claims after a substantial water damage claim at my home last year. I wouldn't hesitate to recommend Gordon Insurance to my friends and family.
F. William Mainzer Business and property owner
As HOA President for Bay Ridge Condominiums, I can confirm that we have been a satisfied client of Gordon Associates Insurance Services since 10/12/2002. I have had the pleasure of working with most of the staff and have found them to be dependable, hard-working and dedicated to providing me with the service and products that suit our association's needs. I'm happy to recommend Gordon Insurance for your insurance needs and would be open to providing further information if requested.
Kent R. Clark, president, Bay Ridge Condominiums, HOA
In addition, Travelers Insurance came through to exceed my expectations of how an insurance company responds to claims after a substantial water damage claim at my home last year. I wouldn't hesitate to recommend Gordon Insurance to my friends and family.”
F. William Mainzer, Business and property owner
I first met Dave Gordon about 20 years ago (!) when I had a retail printing shop near his insurance office. He needed printing for his business and I needed insurance for my business, my home and my cars. I have been doing business with Dave and his company ever since, and I have never had any reason to even consider switching my insurance business to anyone else. Dave and his staff are knowledgeable about their business (and they do a great job of staying informed about their industry, which is constantly changing) and they are always super responsive to any of my inquiries and needs. Dave's company is one that I can always count on. Try them and I don't think you will be disappointed. Gordon Insurance delivers!
Carl Gosline, TigerType Print & Design
I just want to say I have heard very good things about and your ethics in business. I was probably in the worst phase of my life when dealing with my insurance items with you and didn't care about much at the time. I feel better now and just want to thank you and appreciate your support. I have known you for a long time as a friend and I do not like business transactions in the first place. Hearing what I hear from various people is so nice and I feel you need to know that you are very well respected out there.
Julie G
I started with Dave Gordon in 1985, and have never looked back. He and his staff have been on the ball, always getting back to me in a day. I have my retail store in San Francisco and an apartment house with him. Every month I get a flyer in the mail, telling me about the great service and low price offered by others, and when I have followed up, the price was always higher and the answers slow to get. When I wanted to raise the coverage for "code upgrade" on the apartment house, to $250K he switched me to another carrier that included $500K in coverage at a cost of $120. a year more. That is looking out for the Client. His outfit is the best.
Ed Regan, Business and Property Owner